For example, if your competitor’s rich result is being populated from a bulleted list, your best bet is to structure your content in a similar fashion. Google prefers certain formats for different rich results. While you’re at it, observe the content format that competitors are using to earn rich snippets. What value does their content provide to the customer? How dense is the copy on your competitors’ pages? How developed is their user experience? How quickly do their pages load? Click on some of the top-ranking results and take note of the quality of the content that you land on. Start by sizing up your content against your competition to see who’s currently dominating the rich results in your space. The goal of winning a rich snippet is to draw organic traffic to your website, so it’s very important that your content delivers on the initial impression it makes in the SERPs. The best way to earn rich results is to publish rich content. There is no “Get Rich Results Quick” scheme or hack that will magically grant you a featured snippet in organic search. We’ve linked the corresponding Google documentation to each rich result type analyzed in this post. It’s vital that you thoroughly read and understand their guidelines and requirements for the featured results you’re aiming for - and check back frequently, since Google adds new result types all the time. Google’s documentation explains which content is eligible for various types of rich results and provides technical guidelines to help you optimize your content. Google has detailed guidelines for each type of rich result. Let’s take a look at some of the different types of rich results that Google is currently displaying on the SERPs, and get started with optimizing your content for those featured spots. Rich search results present a great opportunity for websites of virtually all types to catch their users’ eye and draw additional search traffic. These rich results appear in more prominent formats compared to standard results, using eye-catching images, videos, and concise text that boils down the ranking page’s content right there on the search results page. You’ve probably noticed by now that in addition to Google’s traditional list-style rankings of the most relevant pages related to a searcher’s query, search results pages now display featured sections that highlight different types of content, such as reviews, recipes, pricing information, etc. Rich search results (also known as “enhanced search results” or “rich snippets”) are informationally- or graphically-enriched results that often include more information than a standard Google search result. Over the past few years, Google has been continually rolling out new rich search results to create a better search experience for its users.
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